1. Brand Identity & Creative Direction

I established Shapes Design as a benchmark for minimal, Bauhaus-inspired home decor. This wasn’t just about selling objects; it was about curating a complete visual philosophy.

• Brand DNA: Designed the core logo (Triangle, Circle, Square) and a unified graphic system for the EU and UK markets.
• Product Development: Led the conceptualisation and manufacturing of multiple geometric art and furniture collections.
• Graphic Design: Created all brand collateral, from high-fidelity textures to digital social assets and editorial layouts.

2. High-Performance E-commerce Engine

3. Marketing Automation & Content Scaling

Growth was never accidental. I built a system that scaled through advanced automation and human-centric messaging.

4. Operational Excellence & Strategic Management

Beyond design, I managed the business from the ground up, ensuring financial viability and supply chain resilience.

• Business Setup & Funding: Managed the initial setup and secondary funding rounds to sustain studio operations and growth.
• Legacy Relationships: Negotiated supplier contracts and sourcing strategies for high-quality sustainable materials.
• Logistics: Built the inventory management and delivery system for a complex international supply chain (UK ↔ EU).
• Pricing Strategy: Developed a tiered pricing model that balanced brand prestige with aggressive market competitiveness.

1. Orchestrating Technical Ambition

Working with Paul Cocksedge Studio required a unique blend of structural intuition and rigorous project management to bring world-renowned art installations to life.

• Advanced Fabrication: Led the production of complex structural forms using CNC foam cutting, laser-cut acrylic, and precision metal welding.
• Operations & Logistics: Revolutionized the workshop workflow by implementing comprehensive material inventories and digital spreadsheets for project tracking.
• Material Mastery: Applied a multi-disciplinary approach across moulding, carpentry, and professional spray painting to achieve high-fidelity finishes on public art projects.

2. The Art of Digital Manufacturing

1. Engineering the Narrative

At Souvenir Scenic Studios, I translated theatrical and commercial concepts into structural blueprints, ensuring that every artistic vision was backed by technical feasibility.

• Technical Draughting: Produced high-fidelity drawings for site installations, window displays, and complex architectural set elements for the London stage and retail sectors.
• Strategic Production: Evaluated high-level designer concepts to determine the most efficient manufacturing paths, leveraging the specific equipment and technical expertise of the studio staff.
• Documentation & Inventory: Generated detailed assembly instructions and material inventories, streamlining the communication between the design office and the production workshop.

2. Commercial Estimation & Bidding

1. Precision Production for Global Luxury

Working with industry giants like **Fendi** and **Harrods**, I transformed complex design concepts into tangible, high-fidelity physical realities.

• CNC Mastery: Led the programming and operation of advanced CNC machinery, delivering structural components with sub-millimetre precision.
• Manufacturing Strategy: Evaluated creative designs from a production perspective, optimizing material use and assembly workflows without compromising aesthetic intent.
• Advanced Draughting: Produced comprehensive technical drawings, assembly instructions, and materials inventories for large-scale retail installations.

2. Prototyping & 3D Visualization

1. Engineering the Futurist Aesthetic

Working at Studio Waldemeyer placed me at the cutting edge of wearables and artistic technology, where I helped bridge the gap between complex mechanics and high-fashion aesthetics.

• The Jamiroquai ‘Automaton’ Helmet: Contributed from ideation to production for the iconic kinetic helmet worn by Jay Kay. This project required precise integration of mechanical segments and LED electronics.
• Parametric Design Sculpture: Designed and developed algorithmically-driven sculptures for a major client installation, leveraging computational design for physical form.
• Kinetic Systems: Created bespoke mechanical systems for a concept project involving movement and ceiling-mounted hanging rings.

2. Advanced Fabrication Toolkit

1. Pioneering 3D Manufacturing

As the founder of Goosebumps Lab, I established an innovative 3D design studio focused on high-quality, additive consumer products and high-resolution CAD/CAM services.

• Lab Infrastructure: Orchestrated the setup and day-to-day operation of an industrial FDM 3D printing lab, including maintenance, hardware upgrades, and precision part replacement.
• Full-Cycle Product Design: Managed the entire product journey—from conceptual sketches and 3D modeling to structural testing and final market-ready fabrication.
• Global Service Delivery: Successfully scaled services via international platforms like 3DHubs.com, managing client relations and bespoke technical requirements for global projects.

2. Business Strategy & Growth

1. Digitalizing Heritage

During my consultancy at Mica Gallery, I was tasked with modernising traditional Islamic geometric art, converting intricate hand-drawn sketches into high-fidelity digital landscapes.

• Vector Pattern Synthesis: Systematically converted complex Islamic pattern sketches into precise digital vector versions, ensuring mathematical perfection and scalability.
• Product Collection Development: Transformed these patterns into sixteen distinct concept products, spanning ninety-six different versions across home decor and architectural accents.
• 3D Visualization: Provided high-end 3D models and photorealistic visualisations of the products within curated interior environments to drive gallery sales.

2. Exhibition Design & Showcase

1. Foundations of Design

Working under the mentorship of Matteo Tessera and Valerio Vinciguerra, I gained valuable insight into the fast-paced world of Italian branding and visual communication.

• Visual Identity Support: Contributed to the development of modern brand identities for regional clients, ensuring scalability and aesthetic consistency across media.
• Digital Asset Production: Assisted in the creation and optimization of vector graphics, ensuring high-fidelity layouts for both print and digital platforms.
• Studio Workflow: Developed an early understanding of studio operations, including project pipelines, client asset management, and technical documentation standards.

2. Technical Craft & Collaboration

1. Technical Draughting & Compliance

In collaboration with Architect Francesco Trisorio, I provided essential technical support for complex residential and commercial projects, ensuring every blueprint met rigorous construction standards.

• Architectural Master Drawing: Produced comprehensive technical drawings and structural layouts, focusing on precision, spatial efficiency, and regulatory compliance.
• Design Consultation: Actively collaborated on the conceptual development of interior spaces, selecting materials and finishes that balanced aesthetic vision with structural feasibility.
• Field Surveys & Audits: Conducted detailed on-site surveys and technical audits to inform the development of high-fidelity restoration and renovation plans.

2. Bringing Vision to Life