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Tommy x Gigi at Selfridges: Elemental Design

Installed Tommy x Gigi window display at Selfridges

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For the Tommy x Gigi collection launch at Selfridges, Elemental Design was asked to turn the campaign concepts into physical retail: window displays, display tanks and a pop-up environment. My role was to bridge concept and workshop.

Installed Tommy x Gigi window display at Selfridges

Concept to fabrication

I translated the creative direction into technical drawings and 3D models of the display pieces, produced assembly instructions for the workshop, and prepared the CAD/CAM files for CNC machining. The proposal was delivered as an eight-board presentation package.

Pop-up shop concept render
Pop-up concept for the collection.
Display tank and plinth visual
Tank and plinth visuals for workshop sign-off.
Workshop fabrication sample for the rope-letter pieces
Window technical specification drawing
Specification drawing issued to fabrication.

Installed

Second window in the Selfridges installation
The installed window scheme at Selfridges, London.

Concept development, technical documentation and fabrication support at Elemental Design, 2017.

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