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Author: Filippo Bacciu

  • High-Street Scenography & Retail Branding: Topshop

    Topshop

    Product Designer (Scenography) | London | 2017

    1. Dramatic Retail Environments

    Working on Topshop projects required a rare combination of artistic flair and rapid technical execution, translating seasonal fashion trends into massive physical installations.

    • Conceptual Window Design: Collaborated with world-class scenic studios to engineer dramatic, large-scale window displays at flagship locations like London’s Oxford Circus.
    • Brand Storytelling: Designed structural elements that reinforced Topshop’s high-energy brand identity, using light, form, and texture to engage high-street shoppers.
    • Production Agility: Managed high-pressure fabrication cycles for multi-site rollouts, ensuring that every design element was as durable as it was visually stunning.
    Topshop High-Street Window Scenography

    2. The Art of the Fleet Street Build

    Scenographic Engineering

    Architected modular set elements that could be rapidly deployed and reconfigured, optimizing the visual impact for seasonal transitions.

    Flagship Visuals

    Delivered high-fidelity 3D prototypes and technical drawings that served as the blueprint for some of London’s most iconic retail moments.

    Retail Reimaged

    My work for Topshop redefined the boundaries of retail scenography, proving that high-speed high-street fashion can be elevated through structural precision and artistic vision.

  • Design Internship & Visual Synthesis: Alkimia SNC

    Alkimia SNC

    Design Intern | Italy | Nov 2010 – Feb 2011

    1. Foundations of Design

    Working under the mentorship of Matteo Tessera and Valerio Vinciguerra, I gained valuable insight into the fast-paced world of Italian branding and visual communication.

    • Visual Identity Support: Contributed to the development of modern brand identities for regional clients, ensuring scalability and aesthetic consistency across media.
    • Digital Asset Production: Assisted in the creation and optimization of vector graphics, ensuring high-fidelity layouts for both print and digital platforms.
    • Studio Workflow: Developed an early understanding of studio operations, including project pipelines, client asset management, and technical documentation standards.
    Alkimia SNC Design Studio Italy

    2. Technical Craft & Collaboration

    Vector Precision

    Mastered the fundamentals of vector synthesis, creating clean and versatile icons and logos for diverse commercial industries.

    Design Ethics

    Embraced the core principles of effective visual communication, focusing on clarity, impact, and user-centric design solutions.

    The Italian Design Legacy

    My internship at Alkimia SNC provided a critical foundation in the visual language of design, fostering a career-long dedication to precision and aesthetic excellence.

  • Architectural Collaboration & Technical Consultation: Architetto Francesco Trisorio

    Arch. Francesco Trisorio

    Technical Collaborator | Italy | Apr 2010 – Aug 2012

    1. Technical Draughting & Compliance

    In collaboration with Architect Francesco Trisorio, I provided essential technical support for complex residential and commercial projects, ensuring every blueprint met rigorous construction standards.

    • Architectural Master Drawing: Produced comprehensive technical drawings and structural layouts, focusing on precision, spatial efficiency, and regulatory compliance.
    • Design Consultation: Actively collaborated on the conceptual development of interior spaces, selecting materials and finishes that balanced aesthetic vision with structural feasibility.
    • Field Surveys & Audits: Conducted detailed on-site surveys and technical audits to inform the development of high-fidelity restoration and renovation plans.
    Architectural Collaboration Drafting

    2. Bringing Vision to Life

    Spatial Problem Solving

    Resolved complex structural and spatial challenges within historic and modern Italian contexts, providing innovative solutions for residential layouts.

    Material Integrity

    Advised on the selection and technical integration of materials, ensuring durability and high-end aesthetic finishes in accordance with the project vision.

    Structural Narrative

    My collaboration with Architetto Francesco Trisorio honed my technical rigor and architectural intuition, creating a strong foundation for my subsequent work in large-scale structural design.

  • Creating Self-explanatory product views

    Developed visually appealing designs that communicated core messages effectively, boosting audience engagement.

  • Streamlining Team Workflows

    Implemented new tools and practices that improved efficiency across teams, resulting in a 20% increase in productivity.

  • Revamping User Manuals

    Designed clear and concise user manuals to enhance customer understanding and engagement, improving overall satisfaction ratings.

  • Bringing Science to Life Through Demonstrations

    In collaboration with the Senior Technician, I prepared and conducted Physics and Chemistry demonstrations—including Acceleration, Waves, and Distillation. These hands-on sessions aligned with AQA Required Practicals and helped students grasp complex concepts through real-world applications.

  • Developing the Health & Safety policy of the DT department

    As a member of the Health and Safety Committee, I conducted annual checks throughout the academy. From signage updates to equipment inspections, I ensured compliance and safety in both the DT and Science departments. It’s a responsibility I take seriously, knowing it impacts every student and staff member.

  • Unused School Equipment into Revenue

    By auditing and organizing the DT department’s inventory, I identified unused equipment and coordinated its sale—generating around £4,000 in revenue. This project not only freed up space but also funded new resources, demonstrating how strategic thinking can lead to tangible benefits.

  • DT Clubs: From 3D Printing to Race Car Competitions

    Running DT Clubs has been one of the most exciting parts of my role. Last year, I led a 3D printing club, and this year I’m guiding KS3 students through a race car design challenge using various technologies and materials. The project ends with a thrilling competition day—an unforgettable experience for everyone involved.