Topshop
Product Designer (Scenography) | London | 2017
1. Dramatic Retail Environments
Working on Topshop projects required a rare combination of artistic flair and rapid technical execution, translating seasonal fashion trends into massive physical installations.
- Conceptual Window Design: Collaborated with world-class scenic studios to engineer dramatic, large-scale window displays at flagship locations like London’s Oxford Circus.
- Brand Storytelling: Designed structural elements that reinforced Topshop’s high-energy brand identity, using light, form, and texture to engage high-street shoppers.
- Production Agility: Managed high-pressure fabrication cycles for multi-site rollouts, ensuring that every design element was as durable as it was visually stunning.
2. The Art of the Fleet Street Build
Scenographic Engineering
Architected modular set elements that could be rapidly deployed and reconfigured, optimizing the visual impact for seasonal transitions.
Flagship Visuals
Delivered high-fidelity 3D prototypes and technical drawings that served as the blueprint for some of London’s most iconic retail moments.
Retail Reimaged
My work for Topshop redefined the boundaries of retail scenography, proving that high-speed high-street fashion can be elevated through structural precision and artistic vision.